David Peters, Founder of The Leader's Diagnostic
Personal and business clarity, with confidence and speed.
A multiple founder himself, David has spent over a decade helping other founders reach multi-million pound exits.
The familiar pattern
If progress has stalled, it's rarely a motivation problem.
It's usually a clarity problem.
Progress slowing · Carrying the business · Feeling overloaded
Why The Leader's Diagnostic exists
Built from the founder's side of the desk, not a consultant's.
David Peters has been a multiple founder himself, and has spent over a decade helping other founders reach multi-million pound exits. Across that time, the pattern repeated: when progress stalls, it's rarely a motivation problem. It's a clarity problem, and founders when they are stuck in the weeds of their business have no structured way to see the whole situation, personal and organisational, brought together in actionable diagnosis. The Leader's Diagnostic exists to help founders understand where they stand and get decision support quickly, consistently over time, affordably, and whenever they need it.
What it does
A structured read across everything that shapes a founder's decisions.
Twelve areas, six Personal, six Organisational, cover the founder and the business as one connected picture. Most consultants work on the organisational side alone, but experience shows that how a founder feels and what's going on for them has just as much impact on business performance, often more, so Personal areas are weighed alongside the Organisational ones, not left out. As you answer, a growing library of reports builds up: an early signal, a report for every area, and a final view of what deserves attention first. You always know where you actually stand, not just how you feel about it.
How it works
Deterministic.
Never AI generated.
Every conclusion in your report traces back to an answer you actually gave.
None of this runs through an external AI service. Your answers stay inside the system and are processed only by the fixed, structured method above, nothing is sent out for analysis, which is what keeps your data safe and secure.
The framework
Twelve areas. One connected picture.
Six Personal areas and six Organisational, because how you're doing and how the business is doing are one connected picture, not two separate conversations.
Click on any segment of the wheel to see what it covers.
How to use it
Explore the wheel
Click an area to see what it explores, and why it matters to the whole picture.
The product
One diagnostic. 16 dynamic reports.
Answer questions across six Personal areas and six Organisational areas.
As you answer, real reports build progressively in three stages: an early read, then a report for every one of the 12 areas, then the whole picture. Below is an indicative thumbnail of each report which gives clear indications of the health of each area, the sections and priorities for the whole business.
Early Signals · 1 report
A first signal while you're still answering
Early Signals reads whatever you've answered so far and gives an early, provisional signal across the whole business, useful straight away, and superseded once the full picture is in.
Early Signals
An early cross-business signal, area by area, before the whole picture is in.
Area by area · 14 reports
A health review for you, one for the business, and a report for every one of the 12 areas
The Personal and Organisational Health Reviews summarise how each side is holding up. Underneath, every one of the 12 areas, Expectations through Potential, gets its own report the moment there's enough evidence: what's healthy, what's under strain, and why.
These screens are for illustration only, the actual reports are far more detailed, complete with evidence from your answers.
6 of 6 areas explored
Personal Health Review Summary
How your six Personal areas are supporting or constraining your progress.
6 of 6 areas explored
Organisational Health Review Summary
How your six Organisational areas are supporting or constraining the business.
Area Report
One of six Personal area reports, the moment an area is explored, its report is ready: what's healthy, what's under strain, and why.
Area Report
One of six Organisational area reports, the moment an area is explored, its report is ready: what's healthy, what's under strain, and why.
All 12 areas get their own report
Whole picture · 1 report
What it all means, and what deserves attention first
Priorities reads every area together, states the one thing really going on in plain English, and shows exactly where it shows up across the diagnostic, then sets out up to three actions that deserve attention first, never padded to look like more.
Broad diagnostic
Hawthorn Advisory Partners is commercially steady but strategically undecided.
Direction and market proposition are both reading under pressure, at exactly the same level. Day-to-day performance and life outside the business remain strong, this is a direction not yet chosen, not a business in trouble.
Finding your priorities
Start with your most pressing issue
Direction
Where the business is heading
Time and involvement
Your time and involvement
Capacity
Your energy and headroom
Performance
How the numbers look
People
Your team, and the gaps
Known pressure point
Something specific, already pressing
Intelligent routes in, pick whichever matches what's most pressing for you right now.
The Leader's Diagnostic leads you through your own discovery path.
The twelve areas don't sit in isolation, pressure in one often shows up in others.
The system analyses all your answers and creates up to 3 suggested priorities and actions to get you moving
Choose a direction
Decide, even provisionally, what you want this business to become.
Re-align positioning once direction is set
Revisit what the business says about itself once the direction question is answered.
Protect energy from being spent on the wrong things
Keep effort from scattering while direction gets decided.
These screens are for illustration only, the actual reports are far more detailed, complete with evidence from your answers.
Your answers, always available for review
Everything is derived from your answers. No AI, just a purpose-built system. Your answers are saved and always available to update.
The system takes your situation as you describe it and turns it into decision support you can act on. Evidence means you can always review the answer behind any finding. Come back across weeks and months, and Track your progress shows how you're progressing against what you set out to do.
Question
Is there a specific pattern to where your time and energy go each week?
Your answer
Mostly reactive firefighting, client escalations and ad-hoc requests, most weeks. Strategic and positioning work keeps slipping as a result.
Evidence across the diagnostic
Every conclusion traces back to the answer behind it, for every area, nothing here is generated.
3mo ago
48
now
54
3mo ago
71
now
58
3mo ago
—
now
—
Track your progress
Keep track of your progress across the year.
16 reports in total, plus the evidence behind every conclusion, and progress tracked over time.
Illustrative extracts, not a real founder's data.
Know where you are.
Know where you're going.
Get help with your blockers.
Keep on track.
Spend a little time capturing where things really stand. The diagnostic takes it from there, with decision support now and as you and your business move forward over time.
Know where you are
Take stock of your personal and organisational life, area by area, and record your thoughts and ideas as you go.
Know where you're going
A fresh perspective on what's happening right now, and what to concentrate on next.
Get help with your blockers
The reporting function lays out opportunities for change and improvement across your personal and organisational answers.
Keep on track
Once your answers are stored, return to them while TLD is active, save new points in time and see what's changed against your priorities.
How founders use it
One path in. Then you choose what's next.
Try it free
Explore your two prescribed areas, Personal Expectations and Organisational Positioning, one from each side, and see a real report build as you go.
Get the full diagnostic
Complete all 12 areas and receive the whole report library, Early Signals, both Health Reviews, every area report, and Priorities.
Use the findings
Full reporting, the evidence behind it, and up to three priorities, ready to act on.
Then, optional, choose what's next
Keep tracking change
Update your answers as things change, save a new point in time, and compare progress against your priorities.
Talk it through with David
A private one-to-one debrief to work through what you've found and turn it into clear next steps.
Ongoing advisory
Regular senior challenge and support from David once your priorities are clear.
Built for founders several years in, past the early stage, who want a straight answer instead of more tactics.
2% → 25%
Profitability improvement
£6m → £14m
Top-line billing growth
7 & 8 figure
Exits achieved
As a founder, there is no-one to hold ‘the boss’ accountable. Being held accountable by someone who has genuinely been there creates clarity and makes action unavoidable.
Matt Howarth
Co-Founder and CEO, Reason Digital
“When everything competes for attention, this process cuts through and keeps us focused on what actually matters.”
Nicola Weedall
Founder and CEO, Hydr
“We gained the clarity we needed to change key issues and achieve our exit goals.”
Louis Georgiou
Co-Founder, Code Computerlove
Use TLD.
Try it, use the full diagnostic free during our pilot, then decide whether to keep it running over time.
Start here
Try TLD free
Free
Explore two important areas of TLD, Personal Expectations and Organisational Positioning, one looking at you, the other at the business.
Work at your own pace and return whenever you need to. No card required, one free experience per founder.
Full pilot access
Full TLD
No charge during the pilot
For a limited period, use the complete TLD diagnostic at no charge, all 12 areas, both Health Reviews, Early Signals and Priorities. We'd value your feedback on the experience.
Ongoing
Ongoing TLD
Pricing on request
Keep TLD current as you and the business change. Continue creating new points in time, refresh your reports and compare progress.
What's included in the pilot
Access runs for 90 days from activation. Ongoing TLD is available if you'd like to continue using TLD after that.
Human support.
Optional, and separate from the diagnostic itself, most useful once you have your results.
Private debrief
A one-off, one-to-one session with David to talk through what your full diagnostic found. Available once it's complete.
Priced separately, ask David.
Advisory support
Regular senior challenge and support from David once your priorities are clear.
£2,250/mo · three month minimum.